“Failure we can do alone.  
Success always takes help.”

– Simon Sinek

Liisa Vurma

Hi! I am Liisa, the founder of Nudge Me.

I’ve spent most of my life trying to figure things out for myself. Even when things get tough and challenging, I have this underlying feeling that I should be able to solve everything on my own.

Seven years ago I went through a difficult time in my life. I struggled to perform at my job while becoming a single mother and going through a divorce. As I live on the other side of the world from my family who are all in Estonia, I felt completely alone. This was the first time in my life when I realised that I can't do this by myself and might need some help!

Seeking support wasn’t easy - I didn’t know who to turn to. It took me a few years before I found a therapist and a leadership coach who were a good match for me.

Their support completely shifted my thinking and enabled me to make meaningful changes in my life.

I quit my job, followed my passion for working in startups, and started a new family.

And then came 2020.

Like many mothers, I had to seek flexibility in my professional life during the pandemic. And like many people in Australia and all over the world, I started a business.

I embarked on an unexpected journey of mentally ‘becoming’ a business owner. I had to get used to making all the decisions, keeping up my own motivation, and staying accountable to my goals. I didn’t have any business friends and I had no one to talk to about my new challenges.

I joined a couple of business networks and worked with business coaches. These investments were valuable, I learned a lot, and launched Nudge Me’s first service – matching women with business coaches.

A good business coach can help you make that leap forward with your business. However, as an early-stage bootstrapping business owner, working one-on-one with coaches every month isn’t sustainable. And I am not alone on this.

In 2021 we piloted Nudge Pods - a peer-coaching network for women in business. It provides that ongoing nudge and accountability in a safe and authentic environment. We’ve set it up to be inclusive, considerate, and structured. Peer-coaching skills that we teach to all our members are something that will benefit any interaction in your life, not just in business but also with friends and family.

Essentially, Nudge Me is the business support that I have been seeking for myself. It is my sincere wish that you too are able to find the support that you need to take your life and business to the next level. 

Choose your support

Nudge Pods
peer-coaching membership

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Find a professional coach or business mentor

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We acknowledge the Traditional Owners of the lands of the Wurundjeri people of the Kulin nation upon which Nudge Me operates. We acknowledge their non-ceded custodianship. We pay our respects to Elders past, present and emerging. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.

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